About

Growing through generations, guided by integrity, honesty and long-term prosperity

Based in Dubai, SRG Holding is a leading family-owned holding company. We combine property development and management, hospitality, wholesale trading and investments, forming a portfolio that delivers long-term growth while shaping the character of world-class global cities.

Over the past century, SRG Holding has been at the forefront of building and managing some of Dubai’s most recognisable landmarks. Burj Al Salam, Sheraton Grand Hotel Dubai, Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City, Marina Heights Tower, Marquise Square Tower, Upside Living, Aria Gardens and Grove Mall are all part of our portfolio.

Now led by the second generation of the AlRafi family, our company remains grounded in values of honesty, integrity and long-term partnership – principles that continue to guide our strategy.

Our History

When Dubai Creek was beginning to flourish in the late 1950s, Abdulsalam AlRafi joined his father in running his successful merchant business. Learning the ways of trade, Abdulsalam launched his own import business, and by the early 1970s, the company had added real estate to its repertoire.

As Dubai boomed over the next four decades, so did Abdulsalam’s business. It became one of the most successful family-run property developers in the UAE, behind some of the most prestigious buildings in the city. Mohamed and Fahad, Abdulsalam’s sons, joined their father’s business and became increasingly involved in driving its success.

Today, SRG Holding is registered as a Dubai International Financial Centre company. Since Abdulsalam passed away in 2014, it has been led by Mohamed AlRafi as Chairman and Fahad AlRafi as CEO. SRG remains a family business to this day.

1960s

Abdulsalam AlRafi started his business, trading with his father.

1970s

The company, Abdulsalam AlRafi Group, is incorporated, and its first residential building is completed.

1980s

First real estate acquisition in the UK.

1990s

Construction of the company's first developments began with Al Salam Centre Deira and DXB Tower (formerly Al Salam Tower).

2006

Marina Heights Tower is established in Dubai Marina, one of the first freehold towers in the city by a private developer.

2008

Palacio Tower is launched in Dubai Silicon Oasis.

2009

Staybridge Suites Dubai Internet City, is completed in partnership with IHG Hotels.

2010

Acquisition of Al Razi in Dubai Healthcare City, expanding the portfolio into the healthcare district.

2014

Second generation rebrands the company to SRG Holding. In the same year, Burj Al Salam opens on Sheikh Zayed Road – a landmark mixed-use development featuring residential, offices, retail – and Sheraton Grand Hotel franchise, home to SRG HQ.

2016

Acquisition of High Holborn Estate in the UK, the first major international commercial acquisition.

2018

Al Barsha Dialysis Center opens, with funding from SRG Holding.

2019

Marquise Square Tower is completed in Business Bay.

2021

Staybridge Suites Dubai Financial Centre is delivered on Sheikh Zayed Road in partnership with IHG Hotels, reinforcing the group's presence in Trade Center First. During the same year, SRG Holding’s first Castanea Court development is launched in Surrey, UK.

2023

Upside Living launches as one of Dubai’s first co-living concepts, and Grove Mall opens in Al Barsha Second, bringing a new community-focused retail destination.

2024

Aria Gardens is completed in Al Barsha South Third.

2025

Valore is being launched and yet to be completed in Jumeirah Village Circle.

2026

Construction has commenced at Studio City.

Our Founder

Decades of vision, rooted in legacy.

Abdulsalam AlRafi was born in 1942. He was the son of Mohammed Rafi Mohammed Saeed AlRafi, a successful groceries merchant who began a trading business in 1927 during the height of the Gulf’s pearl-diving era. He was a student at the historic Ahmadiya School, which Dubai's ruling Al Maktoum family also attended.

Guided by his father, Abdulsalam built his approach on honesty and perseverance, laying the foundations for long-term growth. Today, these same principles guide his sons as they lead SRG Holding.

Abdulsalam was a keen traveller, believing that experiencing other cultures broadens the mind. He was also a deeply religious man and was heavily involved in philanthropy and community service. In his own words, “l would like to give back to my homeland”.