April 9, 2019

IHG® and SRG Holding announce double hotel partnership

IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, has signed franchise agreements for two hotels, Staybridge Suites® Dubai Financial Centre and Staybridge Suites Dubai Internet City, with the Dubai-based real estate development firm, SRG Holding. The agreements will see the conversion of two SRG-owned developments to IHG’s extended-stay brand Staybridge Suites. The two franchised assets will be operated by SRG Hospitality, the group’s hotel management arm with opening dates set for January 2020.

The hotels are strategically located along Sheikh Zayed Road, Dubai’s main commercial artery with convenient access to the Dubai Metro system and the city’s major business and leisure attractions.

The 360-key Staybridge Suites Dubai Financial Centre will offer guests the choice between spacious one, two and three-bedroom suites and studio apartments, with sweeping views of the city skyline and Burj Khalifa. The hotel is located at the heart of Dubai’s Downtown area, a 15-minute drive from the Dubai International Airport.  Ideal for both business and leisure travellers, guests will have easy access to Dubai International Financial Center, Dubai World Trade Exhibition Center as well as many leisure attractions such as City Walk with its adjacent Dubai Arena, The Dubai Mall and Dubai Fountains, one of the world’s most-visited retail and entertainment destinations. Staybridge Suites Dubai Financial Centre will offer attractive facilities such as meeting rooms, a spa with steam, sauna and a large outdoor swimming pool, along with a state of the art fitness center. Tastefully curated food & drink options will also be available at the all-day eatery, living room lounge or street terrace as well as in-room dining.

The 225-key Staybridge Suites Dubai Internet City will offer one and two-bedroom apartments and studios which blend contemporary design with spacious layouts. Most of the studios and apartments feature their own private balcony from which to enjoy spectacular city or sea views. Every unit boasts a fully-equipped kitchenette or kitchen and interconnecting rooms offer greater flexibility for families or small groups travelling together.

An all-day eatery & living room lounge offers wholesome meals and snacks throughout the day. Al fresco dining is available at the pool-side lounge and for those who prefer to dine in privacy, in-room dining is always the best option.

An inviting terrace on the 6th floor features an infinity pool with views across the Burj Al Arab and the Arabian gulf. A fully equipped fitness center, a spa with steam & sauna add elements of glamour to the home-like comfort of the brand. Flexible meeting and event space will cater for business events or small social gatherings.

Strategically located within the commercial and residential community of Dubai Internet and Media City, guests will have easy access to transport links such as the Dubai Metro and Dubai Tram. The varied leisure and dining attractions of Jumeirah Beach Walk, Dubai Marina, and Palm Jumeirah are easily accessible from the hotel; a truly ideal location for the modern-day business or leisure traveller looking to make the most of their time in Dubai.

Pascal Gauvin, Managing Director, India, Middle East and Africa at IHG, commented on the signing: “The extended-stay sector performs extremely well in Dubai and the Middle East, and we are pleased to be partnering with one of the leading family-owned companies in Dubai, SRG Holding. The Staybridge Suites brand is successful due to its combination of home-like convenience and comfort. We are excited to be expanding our extended-stay offering in Dubai and look forward to building a successful relationship with SRG Holding as we cater to the varied needs of travellers visiting the city. Given the current project work on Dubai Expo 2020 and influx of business visitors, we are confident that the Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City will be resounding successes.”

Fahad AlRafi, CEO at SRG Holding, said of the partnership: “We are delighted to partner with a globally renowned hospitality company such as IHG for Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City. This fantastic brand will give us the opportunity to deliver a service style that is little more relaxed than traditional serviced apartments in the city. A unique offering tastefully packaged in a fresh yet cosy environment for people to stay a while. The design style will be clean lines, contemporary details and tactile textures. Our guests will be part of our extended family and we are looking forward to welcome them home in 2020.”

IHG currently operates 91 hotels across 5 brands in the Middle East, including: InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express® and Staybridge Suites® with a further 37 in the development pipeline due to open within the next three to five years*. Most recently IHG debuted its upscale brand voco in the Middle East with the opening of voco Dubai.