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September 1, 2021

Staybridge Suites Dubai Financial Centre is now open

Enjoy an extended stay of endless possibilities where the space and comfort of home meet thoughtful design of a boutique hotel

IHG Hotels & Resorts (IHG®) and SRG Holding have opened the third Staybridge Suites hotel in the UAE in the heart of Dubai, on the picturesque Sheikh Zayed Road in the middle of all the city action. This 48-story tower sets a familiar and eye-catching feature to Dubai’s iconic skyline and is located opposite the Dubai International Financial Centre (DIFC), a few steps away from the metro station. The property is surrounded by variety of leisure, dining, shopping and entertainment destinations like City Walk, Coca Cola Arena, La Mer and Dubai Downtown, which includes the city’s most Instagram-able and popular landmarks such as The Dubai Mall, Dubai Fountains and Burj Khalifa.

Staybridge Suites Dubai Financial Center is designed to meet the needs of extended-stay travelers looking for a break from the travel norm. When travelling for days, weeks or months at a time, guests want something more than the standard hotel experience and Staybridge Suites offers additional space, home-like comforts and public areas that facilitate a real sense of community.

Each of the 360 studios, 1-, 2- and 3-bedroom suites comes equipped with a fully fitted kitchen and living space including top-of-the-line Siemens and Smeg appliances, smart TVs and your very own washer/dryer. Guests will even find all the cooking utensils, crockery and cutlery you’ll need to make them feel right at home. The generously sized suites create a sense of an all-day freedom that you’ll simply never get in a typical hotel room.

Many of the 360 apartments feature their own balcony from which to enjoy spectacular views of the city or the sea. Several interconnecting units offer greater flexibility for families or small groups traveling together.

Guests can also expect the unique brand hallmarks of Staybridge Suites such as the complimentary breakfast buffet with takeaway options, coffee/tea station and a 24-hour pantry, a 24/7 convenience store for guests to grab any missing household essentials or a snack, beverage, or light meal. There is also The Social, the brand’s signature event hosted three times a week, aimed to create an informal gathering for guests to relax and enjoy complimentary bites and drinks while engaging with other guests staying at the hotel. There is also a 25-meter pool, a well-equipped gym, a boutique spa, a cozy den, and an in-house eatery offering in-room deliveries.

With a large working table, high-speed Wi-Fi and seamless technology, working privately from the suite will be a seriously productive for many of our guests who work from home. Some guests prefer to get some of their work done in cafés or public spaces, so they will love setting camp in our den or public living and dining rooms. For a more private brainstorm session or closed meeting, guests also have the option to book one of the hotel’s modern meeting rooms.

Renowned globally since 1997, Staybridge Suites is IHG’s upper-upscale extended stay hotel brand that offers an elevated, residential-style experience designed for business and leisure travelers looking to break from the travel norm while on the road, be it for days or even months at a time.

We are absolutely delighted to partner with one of the world’s leading hotel companies, IHG Hotels & Resorts, to open our second Staybridge Suites in Dubai said Fahad AlRafi, CEO of SRG Holding, owning and operating company of the two Staybridge Suites properties. “The aim with the launch of the new Staybridge Suites Dubai Financial Center is to provide guests with a hotel where they could stay for a few days, weeks or months in one of Dubai’s most vibrant areas”. Fahad adds, “As an established family-owned developer, owner and property manager in Dubai, we have seen a shift in demand in recent years from the traditional hotel and accommodation options, not only from visitors and new-comers to the city, but also from many existing residents who are now looking for more flexible, hassle-free accommodation options where they can also feel part of a community. Therefore, we believe that the economic, social, and demographic trends are all in favor of the Staybridge Suites concept, which we look forward to showcasing in Dubai, with two unique and primely-located Staybridge Suites properties”, he concluded.

Staybridge Suites Dubai Financial Center and IHG Way of Clean

As part of the IHG family, Staybridge Suites Dubai Financial Center will comply with IHG’s Way of Clean industry-leading standards, including the new IHG Clean Promise. IHG’s global Clean Promise was announced in May as part of an overhaul of IHG Way of Clean to introduce heightened cleanliness standards to protect guests in the wake of COVID. Using new, science-led protocols and service measures, partnering with industry leading experts Cleveland Clinic, Ecolab and Diversey, and launching a global IHG Clean Promise, these strengthened measures will give guests greater confidence and hotel teams the protection needed.

Staybridge Suites is a trusted, reliable brand for business and leisure travellers spending an extended time away from home. Known for its unparalleled hotel and brand culture, the Staybridge Suites brand has grown to more than 312 properties worldwide, with Dubai Financial Center being the latest addition to IHG®, one of the world’s largest hotel companies. Guests can earn and redeem points at over 5,000 hotels and major airlines globally through the IHG Rewards Club loyalty programme.

August 1, 2021

Staybridge Suites Dubai Internet City is now open

Enjoy an extended stay of endless possibilities where work meets play at the new Staybridge Suites in the heart of Dubai

IHG Hotels & Resorts (IHG®), one of the world’s leading hotel companies, has further expanded its Staybridge Suites footprint in the region with the opening of Staybridge Suites Dubai Internet City, on 1 August 2021. Renowned globally since 1997, Staybridge Suites is IHG’s upper-upscale extended stay hotel brand that offers an elevated, residential-style hotel designed for multi-night business and leisure travellers looking to break from the travel norm while on the road, be it for days or even months at a time.

Located on Dubai’s iconic Sheikh Zayed Road at the heart of the city’s technology, media, and creative free zone, the hotel is surrounded by business towers and hubs which are home to top-tier regional and international Fortune 500 companies. A plethora of nearby leisure destinations await guests, including the world-famous architectural icon of Palm Jumeirah, along with many local attractions, pristine beaches, and dining destinations. The metro station is only a few steps away, for guests to conveniently connect to the rest of the city, the airport or to the site of the highly anticipated Expo 2020.

Guests will have a choice between studios, one- and two-bedroom suites. All 225 suites feature spacious and comfortable living, working, and dining spaces and a fully equipped kitchen with top-of-the-line home appliances including a dishwasher and washer/dryer. Every detail from the Nordic-style furniture to the elegantly designed kitchen utensils is there to make guests feel right at home. Many of the apartments feature their own balcony to enjoy some spectacular views of the cityscape and the Arabian gulf. Several interconnecting units offer greater flexibility for families or small groups traveling together.

Guests can start the day with a daily complimentary breakfast buffet with takeaway options. The Pantry, a 24/7 convenience store is also available for guests to get all essential items and some ready to eat quick meals. The Social, is the brand’s signature event held three times a week as an informal gathering for guests to relax and enjoy complimentary bites and drinks while engaging with other guests staying at the hotel. With comfortable and flexible spaces, a cozy den, a 25 m long infinity pool, a concept spa with steam sauna and an in-house eatery with an outdoor lounge, guests will have endless opportunities to relax, recharge and socialize with family and friends.

“We are delighted to partner with one of the world’s leading hotel companies, IHG Hotels & Resorts, to open our first Staybridge Suites in Dubai”, said Louay Sarrage, Head of Hospitality at SRG Holding. “Dubai has established itself as an iconic tourism destination, but it is also becoming a convenient and safe base for many global entrepreneurs, independent professionals, freelancers and digital nomads who have the freedom to work virtually from anywhere in the world. With our prime location, a great international brand that caters to both short and extended stay guests, we are confident that the hotel will be a great success”.

Francesco Pompilio, Hotel Manager at Staybridge Suites Dubai Internet City said: “At Staybridge Suites, we understand that our guests are away from home but also want to unlock the full potential of their stay. We are here to ensure they Feel Free to focus their energy on triumphant progress, or a relaxing wind-down at the end of the day. Our team aims to enable a sense of community and helps guests navigate the possibilities of their stay in Dubai.

Staybridge Suites Dubai Internet City and IHG Way of Clean

As part of the IHG family, Staybridge Suites Dubai Internet City will comply with IHG’s Way of Clean industry-leading standards, including the new IHG Clean Promise. IHG’s global Clean Promise was announced in May as part of an overhaul of IHG Way of Clean to introduce heightened cleanliness standards to protect guests in the wake of COVID. Using new, science-led protocols and service measures, partnering with industry leading experts Cleveland Clinic, Ecolab and Diversey, and launching a global IHG Clean Promise, these strengthened measures will give guests greater confidence and hotel teams the protection needed.

Staybridge Suites is a trusted, reliable brand for business and leisure travellers spending an extended time away from home. Known for its unparalleled hotel and brand culture, the Staybridge Suites brand has grown to more than 305 properties worldwide (33,110 rooms), with Dubai Internet City being the latest addition to IHG®, one of the world’s largest hotel companies. Guests can earn and redeem points at over 5,000 hotels and major airlines globally through the IHG Rewards Club loyalty programme.

April 9, 2019

IHG® and SRG Holding announce double hotel partnership

IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, has signed franchise agreements for two hotels, Staybridge Suites® Dubai Financial Centre and Staybridge Suites Dubai Internet City, with the Dubai-based real estate development firm, SRG Holding. The agreements will see the conversion of two SRG-owned developments to IHG’s extended-stay brand Staybridge Suites. The two franchised assets will be operated by SRG Hospitality, the group’s hotel management arm with opening dates set for January 2020.

The hotels are strategically located along Sheikh Zayed Road, Dubai’s main commercial artery with convenient access to the Dubai Metro system and the city’s major business and leisure attractions.

The 360-key Staybridge Suites Dubai Financial Centre will offer guests the choice between spacious one, two and three-bedroom suites and studio apartments, with sweeping views of the city skyline and Burj Khalifa. The hotel is located at the heart of Dubai’s Downtown area, a 15-minute drive from the Dubai International Airport.  Ideal for both business and leisure travellers, guests will have easy access to Dubai International Financial Center, Dubai World Trade Exhibition Center as well as many leisure attractions such as City Walk with its adjacent Dubai Arena, The Dubai Mall and Dubai Fountains, one of the world’s most-visited retail and entertainment destinations. Staybridge Suites Dubai Financial Centre will offer attractive facilities such as meeting rooms, a spa with steam, sauna and a large outdoor swimming pool, along with a state of the art fitness center. Tastefully curated food & drink options will also be available at the all-day eatery, living room lounge or street terrace as well as in-room dining.

The 225-key Staybridge Suites Dubai Internet City will offer one and two-bedroom apartments and studios which blend contemporary design with spacious layouts. Most of the studios and apartments feature their own private balcony from which to enjoy spectacular city or sea views. Every unit boasts a fully-equipped kitchenette or kitchen and interconnecting rooms offer greater flexibility for families or small groups travelling together.

An all-day eatery & living room lounge offers wholesome meals and snacks throughout the day. Al fresco dining is available at the pool-side lounge and for those who prefer to dine in privacy, in-room dining is always the best option.

An inviting terrace on the 6th floor features an infinity pool with views across the Burj Al Arab and the Arabian gulf. A fully equipped fitness center, a spa with steam & sauna add elements of glamour to the home-like comfort of the brand. Flexible meeting and event space will cater for business events or small social gatherings.

Strategically located within the commercial and residential community of Dubai Internet and Media City, guests will have easy access to transport links such as the Dubai Metro and Dubai Tram. The varied leisure and dining attractions of Jumeirah Beach Walk, Dubai Marina, and Palm Jumeirah are easily accessible from the hotel; a truly ideal location for the modern-day business or leisure traveller looking to make the most of their time in Dubai.

Pascal Gauvin, Managing Director, India, Middle East and Africa at IHG, commented on the signing: “The extended-stay sector performs extremely well in Dubai and the Middle East, and we are pleased to be partnering with one of the leading family-owned companies in Dubai, SRG Holding. The Staybridge Suites brand is successful due to its combination of home-like convenience and comfort. We are excited to be expanding our extended-stay offering in Dubai and look forward to building a successful relationship with SRG Holding as we cater to the varied needs of travellers visiting the city. Given the current project work on Dubai Expo 2020 and influx of business visitors, we are confident that the Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City will be resounding successes.”

Fahad AlRafi, CEO at SRG Holding, said of the partnership: “We are delighted to partner with a globally renowned hospitality company such as IHG for Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City. This fantastic brand will give us the opportunity to deliver a service style that is little more relaxed than traditional serviced apartments in the city. A unique offering tastefully packaged in a fresh yet cosy environment for people to stay a while. The design style will be clean lines, contemporary details and tactile textures. Our guests will be part of our extended family and we are looking forward to welcome them home in 2020.”

IHG currently operates 91 hotels across 5 brands in the Middle East, including: InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express® and Staybridge Suites® with a further 37 in the development pipeline due to open within the next three to five years*. Most recently IHG debuted its upscale brand voco in the Middle East with the opening of voco Dubai.

SRG HOLDING

Dubai based SRG Holding is one of the leading family-owned holding companies in the UAE, with extensive operations in property development and management, hospitality, real estate investments, and wholesale trading.

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